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London’s Moshi Moshi Records may very well be the world’s coolest, low-profile record label. Their staff has a knack for sniffing out and signing acts whose music is a cock-eyed take on conventional pop music, such as past OTM featured artists Hot Chip (and Hot City), Casiokids, and Slow Club (to say nothing of bands like The Rakes, The Very Best, Architecture in Helsinki, Florence and the Machine, and Hercules & Love Affair). Their catalog reads like a who’s-who of blog-beloved, musical misfits, the latest of whom are London duo Summer Camp.
With the November release of their Young EP, Elizabeth Sankey and Jeremy Warmsley suddenly popped up on the internet radar, winning over listeners with a lo-fi, synth-loving sound reminiscent of The Magnetic Fields. “Round the Moon,” the EP’s lead track, finds the pair already at home within their style. It sounds like a faded photograph–blurry around the edges, its color slightly drained.
As with labelmates The Wave Pictures, there is the endearing air of the amateurish around the fringes of “Round the Moon,” but I would be surprised if that weren’t a cultivated aesthetic rather than one arrived at by capricious or sloppy means. Summer Camp is charming as all get out, their music suffused with the instant nostalgia of their childhood namesake.